[Séminaire Caen] Representations of success in the context of impact investing: perspectives from entrepreneurs and investors - UFR SEGGAT - MRSH

Abstract:
The aim of impact investing is to reconcile financial performance with the creation of social or environmental value. In this context, success becomes a more complex concept, requiring a balance of economic and non-economic objectives. However, few studies have examined how these dimensions are incorporated into the mental models of entrepreneurs and investors. This article explores how these individuals perceive and incorporate impact into their definition of success. A qualitative study is conducted with six entrepreneur-investor pairs from the same impact fund using a cognitive mapping approach. The results reveal significant differences in the integration of impact, identifying three levels: absence, partial integration and strong integration. These results highlight significant individual differences, raising major issues in terms of strategic alignment.